We recently added Twitter to your Shop Owner profiles to allow you to share updates with your followers. You can have a shop/brand handle on your Shop page and your personal handle on your profile page. As the social media specialist at Shapeways, I believe that Twitter is an exciting platform for Shapeways Shop Owners and users to showcase work, market products, and generate conversation around your Shapeways Shop.
If you’re already on Twitter and follow @Shapeways, I’m often the eyes that get to see all of your tweets. My favorite part about Twitter is that it’s only 140 characters and it’s a great way to provide frequent updates to your followers. If you’re a Shop Owner or designer looking to tweet about your work, following these best practices for composing a tweet will significantly increase the likelihood of engagement (retweets, favorites, mentions, replies).
Here’s an example of a quality tweet by Brandon George, the owner of the Shapeways Shop 3by3D. Let’s breakdown what makes this tweet a great tweet in my opinion.
1) It includes a quality photo relevant to his tweet. Everyone is competing for eyeballs on your Twitterfeed so having a attractive visual image in your tweet gets twice the response rate than a tweet without a photo.
2) The tweet uses hashtags like #Flower #mensfashion #Style which relate to the product being promoted, and using popular hashtags increases the chance of exposure of your for people searching for that hashtag.
3) The tweet includes a shortened URL linking back to his Shapeways Shop where interested followers seeing the tweet can be directed to find his shop.
(Shop Owner Jeremy Mallin tweets about his Mobius Cinquefoil Knot Pendant)
I plan to continue to share more social media tips and tricks to help the Shapeways community win on social. In the meantime I can be reached at eric@shapeways.com if anyone needs any advice on social media strategy.
Remember to tweet your best tweets forward and you can engage with us on all of our other social media channels below!
Like us on Facebook: https://www.facebook.com/Shapeways
Follow us on Instagram: http://instagram.com/shapeways
Follow us on Twitter: https://twitter.com/Shapeways
Find us on Linkedin: https://www.linkedin.com/company/shapeways
Subscribe to us on YouTube: https://www.youtube.com/user/Shapeways
Follow us on Pinterest: http://www.pinterest.com/shapeways